Brand Strategy

what it is and why you need it

What is Brand Strategy

Your brand identity is so much more than a logo or typography guidelines or a color palette. In fact, visual element is what comes last. 

To give you an example - can you do a tailor-made suit without taking the measurements of a person it is being done for? Same applies to visual identity design, without brand strategy foundation it might look good, but it might not fit. 

When we talk about foundation, it includes every aspect that makes your brand authentic and special: your values, your purpose, your promise, your customer experience, your voice and personality. Once you get the foundation right, you will know exactly what will and what won't work for the visual aspect. 

OBA Brand Guide Sample.jpg

Why your business needs Brand Strategy?

Educated design decisions have a much greater impact on your business that you might think. Good-looking images are great, but if the message behind them is wrong, what impression will your brand leave to the client? This is why it is imperative to get your brand strategy right before starting the design process. 

Brand strategy takes your vision and turns it into an organized, clear and most importantly - actionable plan. After a complete brand strategy workshop you will not have issues with your "elevator pitch", because you will know your Why and What and you will know exactly how to communicate it to the right audience. 

What is my process and packages?

I offer two packages on Brand Strategy suitable for different type of businesses and different style of entrepreneurs. 

This package will get you covered with all the basics of the brand strategy - from creation story to mission, vision, values and brand voice.


How does it work:
​- you fill up a comprehensive brand questionnaire
- we set up date and time for one-on-one strategy workshop
- we dig deeper into your brand foundation during the workshop and cover everything you are unsure about and much more
- you will receive a brand strategy workbook that outlines brand foundation (introduction, brand story, brand mission and vision, brand values, brand personality and tone of voice, brand positioning)
- all the content is written by a professional copywriter, so you can use it later on for your pitch deck, website, on social media etc.

ESSENTIAL
package

Investment

USD 900

This package will get you covered with all the basics of brand strategy and will introduce a deeper analysis of your competition set for a more precise brand positioning, and as well will define your ideal client and buyer persona.

How does it work:
​- you fill up a comprehensive brand questionnaire
- we set up date and time for 2 one-on-one strategy workshops
- the first workshop will cover the basics, and the second one will be focusing on competition SWOT, uncovering your USP and defining your buyer personas)
- you will receive a brand strategy workbook that outlines brand foundation (introduction, brand story, brand mission and vision, brand values, brand personality and tone of voice), includes competitor SWOT analysis (3 competitors), defined unique selling point, buyer personas definition and precise brand positioning
- all the content is written by a professional copywriter, so you can use it later on for your pitch deck, website, on social media etc.

ALL IN
package

USD 1400

Investment

Whichever package you choose, you will receive a highly personalized approach, a content compiled and written by professionals in their field and ultimately - a strategy that is tailor-made to your business needs and challenges. 
 

Not sure which package to take?
Or if you need it at all?

Drop me a line.
No strings attached. Just a friendly chat.

katya haro design