brand strategy perception

- a framework that determines how your clients perceive your brand 

Brand strategy
 

Your brand identity is so much more than a logo or a color palette.

In fact, visual element is what comes last. 

To give you an example - can you do a tailor-made suit without taking the measurements of a person it is being done for? Same applies to the visual identity design: without a strategic foundation it might look good, but the risk that it won't fit well is high. 

When we talk about foundation, it includes every aspect that makes your brand unique: your values, your purpose, your promise, your customer's journey, your voice and personality. Once you get the foundation right, you will know exactly what will make the most sense for the visual aspect of your brand. 

An overlap within these three strategic pillars 
is what defines a powerful branding 

brand

goals

clients

who you are

where you want to be

what your clients need

Image by Anca Gabriela Zosin

Brand Strategy Packages

The workflow I had created for brand strategy sessions is based on my ten years of marketing and business development experience within international hospitality companies like Hyatt, Starwood and Marriott, working with numerous brands and brand partners.

Every strategy session is personalized to your needs and addresses your brand, your market and your clients challenges. 

 

When you put brand strategy at the heart of your design, you get the visuals that help your business thrive.

The investment is USD 900

Essential Strategy Package

This package will get you covered with all the basics of the brand strategy - from creation story to mission, vision, values and brand voice.

How it works:

​-  you fill up a comprehensive brand questionnaire
-  we set up date and time for a one-on-one strategy session
-  we define your brand foundation during the workshop and cover everything you are unsure about and much more
-  you will receive a brand strategy workbook that outlines your brand and includes introduction, brand story, brand mission and vision, brand values, brand personality and tone of voice, brand positioning
-  all the content is written by a professional copywriter, so you can use it later on for your pitch deck, website, on social media etc.
-  you will also receive art directions outline for the visual identity design

The investment is USD 900

Extensive Strategy Package

This package will get you covered with all the basics of the brand strategy with a comprehensive competition analysis and broad client persona definition.

How it works:

​-  you fill up a comprehensive brand questionnaire
-  we set up date and time for 2 one-on-one strategy sessions
-  during the first session we discover your brand foundation
-  during the second session we will go over your competitors and client personas in detail
-  you will receive a brand strategy workbook that outlines your brand foundation and includes competitor analysis, extended brand positioning, unique selling points, client persona definition and customer journey in brief
-  all the content is written by a professional copywriter, so you can use it later on for your pitch deck, website, on social media etc.
-  you will also receive art directions outline for the visual identity design

The investment is USD 1400

Start crafting your brand story

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