Brand Strategy

what it is and why you need it

What is Brand Strategy

  Your brand identity is so much more than a logo or typography guidelines or a color palette. In fact, visual elements is what comes last. 

  To give you an example - can you do a tailor-made suit without taking the measurements of a person it is being done for? Same applies to visual identity design, without brand strategy foundation it might look good, but it might not fit. 

  When we talk about foundation, it includes every aspect that makes your brand authentic and special: your values, your purpose, your promise, your customer experience, your voice and personality. Once you get the foundation right, you will know exactly what will and what won't work for the visual aspect. 

brand essence and brand visual identity 

Why your business needs Brand Strategy?

  Educated design decisions have a much greater impact on your business that you might think. Good-looking images are great, but if the message behind them is wrong, what impression will your brand leave to the client? This is why it is imperative to get your brand strategy right before starting the design process. 

  Brand strategy takes your vision and turns it into an organized, clear and most importantly - actionable plan. After a complete brand strategy workshop you will not have issues with your "elevator pitch", because you will know your Why and What and you will know exactly how to communicate it to the right audience. 

What is my process and packages?

  I offer 3 packages on Brand Strategy suitable for different type of businesses and different style of entrepreneurship. 

Ideal for hands-on solopreneurs who are looking into more of a DYI brand strategy curated by an expert. 

What you will get:

​- one hour session

- Brand Essence Worksheet: define your brand foundation

- Brand Strategy Roadmap: learn what to do next and how to do it

- Mood Board: get a creative direction for your brand

Investment

Package 1 - STARTER

USD 299

Ideal for hands-on solopreneurs and small business owners who need in-depth brand strategy outline done for them

What you will get:
​- two (2) one hour sessions
- Brand Essence Worksheet: define your brand foundation 
- Buyer Persona Worksheet: get to know your ideal client and what works for them
- Brand Strategy Roadmap: learn what to do next and how to do it
- Mood Board: get a creative direction for your brand

USD 599

Investment

Package 2 - ESSENTIAL

Ideal for solopreneurs and business owners who want 
the brand strategy done for them from A to Z.

What you will get:
​- three (3) one hour sessions
- Brand Essence Worksheet: define your brand foundation
- Buyer Persona Worksheet: get to know your ideal client and what works for them
- Market SWOT Analysis: get to know your competitors and where your brand stands on the market
- Brand Positioning Action Plan: define your key differentiator and brand positioning statement, learn how to apply it in your day-to-day activities  
- Brand Voice: define how your brand sounds and get a list of brand key words
- Extensive Visual Component: get a moodboard, color palette and typography suggestions

Package 3 - PREMIUM

Investment

USD 1199

* For any package, you can add a logo design and a basic branding kit

at a special price. 

Whichever package you choose, you will receive a highly personalized approach and a strategy that is tailor-made to your business needs and challenges. 

Not sure which package to take?

Drop me a line and I will be happy to answer any doubts.

Ready to start your brand strategy journey?