Le thé 21
curated ・ elegant ・ refined
Le thé 21 is a tea brand sourced and designed exclusively for a luxury hotel brand. Exclusive partnership allows the blends to be seasonally curated, creating an unparalleled experience for the clients.
The goal of the project was to define brand strategy and establish the personality of a brand, to create a subtle yet luxurious visual identity that will work well within a hotel environment and won't collide with a brand identity of the hotel itself.
The packaging design was done with aesthetics, functionality and sustainability in mind. The aluminium tins look beautiful on a display and can be easily re-filled.