Le thé 21 is a tea brand sourced and designed exclusively for a luxury hotel brand. Exclusive partnership allows the blends to be seasonally curated, creating an unparalleled experience for the clients.  

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The goal of the project was to define brand strategy and establish the personality of a brand, to create a subtle yet luxurious visual identity that will work well within a hotel environment and won't collide with a brand identity of the hotel itself. 

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The packaging design was done with aesthetics, functionality and sustainability in mind. The aluminium tins look beautiful on a display and can be easily re-filled.  

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