exploration ・ evolution ・ simplicity
In earlier, Caymanian days gone, as an alternative to lanterns and lamps, a fire box was made of three essential materials: a small wooden box filled with sand and candlewood. A light source was created through resourceful ingenuity. Together, these simple ingredients offered a straightforward approach that enabled our people to continue the day to day business of life. Similarly, Firebox Services helps small business discover creative and affordable and customer centered business essentials, so they can shine the light on their small business.
The goal of the project was to create a visual identity that would reflect a beautiful brand story without being too whimsical or too bohemian. We wanted a modern and clean, but still very authentic logotype.