creativity ・ agility ・ knowledge
Orbit Architects bring together big practice expertise, resources and systems with small practice care, enthusiasm and a friendly service to deliver thoughtful projects that add social and economic value to the built environment.
The goal of the project was to define a new brand strategy and conduct a full rebrand of a visual identity that was known on the market for 15 years. The client was offered 3 concepts, from light refresh to a complete 180 degrees visual rebrand, and finally selected a soft refresh, keeping the orange dot symbol which was very recognizable within their industry and keeping of the logotype fonts. This allows the client to lower the risk of a rebrand, keeping the brand recognition high, at the same time showing the clients that they keep their brand modern and up to date.
Designed in collaboration with Concept Culture