The Evolution Group
plan ・ analyse ・ evolve
Founded in late 2017, The Evolution Group is a consultancy business, providing high quality Programme Management, Project Management, Change Management and Business Analysis resources.
The goal of the project was to create clear instructional brand guidelines working with existing brand identity, as well as several branded assets such as PowerPoint presentation template, LinkedIn templates, events collateral.
We have extended color palette of the brand adding secondary colors for versatility and softer look, unified the typography and created clear hierarchy guidelines, provided guidelines on brand photography and videography.
At the end, the client received a system that they can use over the years and share with any external contractors for their marketing needs.