The Good Market
sustainability ・ health ・ fun
The Good Market is an urban farmers' market concept born in the UK. The dream was to create a place where small farmer businesses can connect with the clients that look for organic produce from sustainably grown and managed suppliers.
The goal of the project was to establish a clear brand strategy, define the ideal clients profile and create a visual identity that would appeal to them. We wanted the brand to appeal to younger demographics and young families, so adding an element of fun was really important.
In the end we had a got a brand that is bold, exciting and honest.