Timesquare is a brand of a unique personal development tool, a planner that helps clients to outline their goals and track their progress in professional and personal life. The goal of  Timesquare is to create and grow a community of like-minded individuals who want to build better relationships with others and themselves, create wealth and resources, achieve financial freedom and take control of their lives.

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When Jack approached me, the visual identity was completed, but he was not entirely happy with it. So we started with redefining the brand strategy and evaluating the current visual identity against it.

 

In the end, we had adjusted the visual identity and developed a comprehensive brand guidelines that outline both strategic and visual part of the brand, creating a holistic branding.

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