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- a collection of visual assets that embody your brand's authenticity
Visual identity
If you are considering to hire a brand designer for your business, you probably already realized how important the visual component is.
The goal of your brand’s visuals is to awaken senses, evoke emotions and create a connection between your brand and your ideal client, ultimately leading to a strong and positive brand association.
My workflow starts with an initial call, so you can learn more about me and I will have an opportunity to know you and your project better. It is imperative for me to have a good idea about your business, your timeline and your expectations. After an initial call you will receive a proposal with detailed quote, timeline and deliverables. Once the contract is signed and deposit is received, the work begins.
The process
1
brand
discovery
2
concept
development
3
concept
refinement
4
identity
application
Brand discovery
Coming from a marketing background, I understand the importance of your brand visuals being relevant:
- relevant to your audience
- relevant to the market
- relevant to the competition
- relevant to your brand story
- relevant to your brand goals
So yes, what we are going to do first is to discover all that.
I have created a comprehensive brand questionnaire that covers all important areas of your brand strategy to help me get your vision right.
Concept development
Based on the outcome from the discovery call, I am going to develop three different concepts for your visual identity direction. Every concept will focus on a combination of your brand's unique features and will embody your brand positioning.
You will have to explore different possibilities with your business image, and there is no better way than seeing completely different ideas applied to one brand.
Concept refinement
Through exploration of different concepts we are looking for a perfect match for your brand. But concepts are in a way just digital sketches, and once we agree on the one that is right for your business, we move on to the next stage - refining all the important details of the logotype, creating logotype variations based on your marketing needs, working through color palette and typography and its application on different collateral.
Identity application
So your primary brand assets - logo, brand colors, typography are done, and now it is time to ensure that your brand's image is not only relevant, but is also consistent across all the communication channels.
I can help you with business cards, brochures, branded presentations, social media branding and many other aspects, to have you all set for your business launch.
I also provide art direction for website design to ensure your website conveys the intended look and feel of your brand and the visual assets are being used correctly .
Start crafting your brand image
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