Brand discovery

Coming from a marketing background, I understand the importance of your brand visuals being relevant:
- relevant to your audience
- relevant to the market
- relevant to the competition
- relevant to your brand story
- relevant to your brand goals 

So yes, what we are going to do first is to discover all that.

I have created a comprehensive questionnaire that covers all the important areas of your brand strategy to help me get your vision right. If you are unclear about brand strategy, we can work on its definition together.


Concept development

Based on the brief we get through the questionnaire, I am going to develop three different concepts for your visual identity. Each concept focuses on a combination of your brand's unique features, personality, values and your brand mission and goals. 
 

Concept refinement

Through exploration of different concepts we are looking for a perfect match for your brand. But concepts are in a way just digital sketches, and once we agree on the one that is just right for your business, we move on to the next stage - refining the logotype, creating variations based on your marketing needs, working with color palette and typography and its application on different collateral.

Identity application

Once we are done with your primary brand assets - logo, brand colors, typography, it is time to ensure that your brand's image is not only relevant, but is also consistent across all communication channels.

I can help you with business cards, brochures, branded presentations, social media branding and many other collateral, to have you all set for your business launch.

I also provide art direction for website design to ensure your website conveys the intended look and feel of your brand and the visual assets are being used correctly .